Freelance WordPress Developer

What does a new website cost? – A simple guide to prices

When you consider getting a new website, the question quickly comes up: “What does a new website cost?” The answer is that the price can vary a lot. It’s a bit like buying a car—you can buy a small used car that gets you from A to B, or you can invest in a new car with lots of features. Both are cars, but the price is very different.

The same applies to websites. You can get a very simple site for a few thousand kroner, or you can choose an advanced solution that costs many tens of thousands. In this guide, we explain what you can expect, what options you have, and how to avoid being surprised by the price.

Why does the price vary so much?

There is no fixed price list where all websites cost the same. It depends on how much work is involved.

A hairdresser who only needs opening hours and contact information online will naturally pay less than a webshop that needs to handle hundreds of products and online payments.

What does a WordPress website cost?

Most small and medium-sized businesses in Denmark choose WordPress for their website. It’s a flexible system where you can start small and expand later.

Here are some typical price examples:

A small WordPress website
A presentation site with 3–5 subpages, images, and contact information.
Price: approx. DKK 5,000 – 12,000.

A professional WordPress website
More subpages, a better design, maybe a blog, and improved visibility on Google.
Price: approx. DKK 15,000 – 30,000.

A WordPress webshop (WooCommerce)
Ability to sell online, accept payments, and integrate shipping.
Price: approx. DKK 25,000 – 50,000.

Custom-built WordPress solution from scratch
A website developed uniquely for your business, with special features.
Price: often from DKK 40,000 and up.

What does a web developer cost per hour?

Many people are surprised when they hear hourly rates—but it makes sense when you look at the differences:

Freelance web developer: typically DKK 400 – 800 per hour.
Web agency: typically DKK 800 – 1,500 per hour.

A freelancer is often cheaper, but an agency usually has several specialists—designers, developers, and copywriters—which is why the price is higher.

What are you actually paying for?

When you buy a website, you’re not just paying for how it looks. A good solution includes:

• Design – the website should look good and match your business

• Functionality – for example contact forms, webshop, or booking

• Usability – so both you and your customers can navigate easily

• Security and maintenance – so the site doesn’t go down or get hacked

• SEO and speed – so Google can find you and the site loads quickly

Typical packages from freelancers and web agencies

When you look at website prices, you’ll often see that both freelancers and agencies work with packages. Prices can vary, but here are some typical levels:

Package 1 – The small starter package
A simple WordPress website with essential pages like “About”, “Services”, and “Contact”. Suitable for small businesses or startups that just need an online presence.
Typical price: from approx. DKK 7,000 – 12,000 with a freelancer, and from approx. DKK 12,000 – 18,000 with a web agency.

Package 2 – The professional solution
A more thought-out design, more subpages, a blog or news section, and basic SEO optimization. Ideal for small and medium-sized businesses that want a professional appearance.
Typical price: from approx. DKK 15,000 – 25,000 with a freelancer, and from approx. DKK 20,000 – 35,000 with a web agency.

Package 3 – The complete solution
A custom-built website, often with a webshop or special features. The design is tailored from scratch and may include integrations for inventory, payments, or booking systems.
Typical price: from approx. DKK 25,000 – 40,000 with a freelancer, and from approx. DKK 35,000 – 60,000 or more with a web agency.

What if I don’t fit into a package?

If none of the packages fit your needs, we’re happy to have a personal conversation about what you need. Maybe you need something in between, or maybe you need a fully custom solution. Together, we’ll find a price so you know exactly what you’re paying for—and don’t end up with things you don’t need.