Link Building in 2025: How to Strengthen Your Website’s Rankings with Backlinks and Internal Links
Link building is about creating links to your website that help Google understand how important and relevant your site is. Link building is not only about what are called backlinks – links from other wordpress websites to your site – but also internal links, which are links from one page to another on your own website. Both are important for how Google evaluates and ranks your site in search results.
Google uses links as a kind of recommendation. When many high-quality and relevant websites link to you (backlinks), it tells Google that your site is trustworthy and worth showing high in search results. At the same time, internal links help guide both users and search engines around your website, making it easier to find relevant content.
Backlinks – why do they matter?
Backlinks are links that come from other wordpress websites and point to yours. They work like votes that show Google that others recommend your content. But not all backlinks are equal – quality matters a lot.
Here are the most important factors that determine the value of a backlink:
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Trustworthiness and authority:
A link from a large, well-known, and trustworthy website helps more than a link from a small, unknown site. For example, a link from dr.dk is much stronger than a link from a private blog. Google measures websites with an “authority score” that indicates how much trust the site has. -
Relevance:
Links from websites that cover the same or closely related topics have greater value. If you sell running shoes, a link from a sports blog is better than a link from a gardening blog. -
Placement on the page:
Links placed in the main content are more important than links in the sidebar or footer. Google sees links within the text as more natural and valuable. -
Anchor text:
The clickable text in the link tells Google what the page is about. It should sound natural and match the topic. -
Links that don’t directly count for SEO:
Some links are marked with “nofollow,” “sponsored,” or “ugc.” Google doesn’t count these directly in rankings, but they can still bring traffic.
Internal links – why are they also important?
Internal links are links that point from one page to another on your own website. They help both users and Google understand your site’s structure.
Why are internal links important in link building?
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Easier navigation:
They help visitors find more relevant content, keeping them on your site longer. -
Distribution of link value:
Google uses internal links to find and evaluate all your pages. A page with many internal links receives more “link equity,” which can help it rank better. -
Stronger relevance:
When you link between related topics, you show Google how your pages are connected.
How do you build good links?
Good link building combines earning quality backlinks and creating strong internal links.
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Create valuable content people want to link to:
This could be guides, images, studies, or tools that other websites want to recommend. -
Find relevant websites and ask for backlinks:
Reach out to websites with audiences who would benefit from your content. -
Build strong internal links:
Use internal links in your texts to connect different pages. Make sure the links are relevant and natural. -
Avoid spam and hidden links:
Spam links and hidden paid links can harm your rankings.
Latest facts and statistics about link building in 2025
In 2025, studies show that link building is still one of the most important factors for ranking high on Google. Strong backlinks from trustworthy and relevant websites account for over 40% of the explanation behind top rankings.
At the same time, Google has become much better at detecting fake and manipulated links, so the focus is on quality over quantity.
Internal links are also becoming increasingly important because they help organize website content, which both users and Google appreciate. Google now recommends having a clear, logical link structure and natural links, both internal and external.
Short summary
Link building is about both earning quality backlinks from other websites and building strong internal links on your own site. Both help Google understand how important and relevant your website is.
In 2025, it’s more important than ever to focus on genuine, relevant, and natural links – both externally and internally – to succeed with link building.